Privacy Policy | Benchmark Data, Inc.

Privacy Policy

Effective Date: September 9th, 2024

Introduction: Benchmark Data Inc. ("we," "us," "our") is committed to protecting the privacy of our users. This Privacy Policy outlines how we collect, use, share, and protect your information when you access or use our services, including event registrations and communications.

1. Information We Collect

We collect information you provide directly to us, including:

  • Account & Registration Information: Name, email address, phone number, company details, and any other details submitted via our forms.
  • Billing Information: Processed via secure third-party processors (we do not store full payment card details).
  • Usage Data: Information collected automatically when you visit our website, such as log files, IP addresses, browser types, and cookies.

2. How We Use Your Information

We use the data we collect to:

  • Provide dealership analytics and manage your account.
  • Improve our software, website, and overall user experience.
  • Process registrations and deliver event/webinar access details.
  • Send marketing communications, promotions, and updates (only with your explicit consent).

3. Information Sharing and Disclosure (A2P Compliance)

We share data with trusted third-party processing partners who are bound by strict confidentiality agreements to help us operate our business.

CRITICAL PRIVACY PROTECTION: No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. All other categories exclude text messaging originator opt-in data and consent; this information will strictly not be shared with any third parties.

We may also disclose information if required by law, to comply with legal processes, or to protect the rights, property, and safety of our company and users.

4. Data Security & Retention

We use industry-standard encryption and access controls to protect your data. Your data is retained while your account is active. Client data is not shared with external parties beyond service operational needs, and is permanently deleted within 30 days of account termination unless extended retention is specifically requested by you.

5. Data Subject Rights

You maintain full control over your data. You may:

  • Access, correct, delete, or export your personal information.
  • Opt out of marketing communications at any time.
  • Withdraw your consent where processing is based on your consent.

6. International Data Transfers

Your information may be transferred to and processed in other countries outside of your state or country of residence. We ensure that adequate security protections and legal frameworks are in place for any such transfers.

7. SMS Communications & Consent

If you opt-in to receive SMS notifications from Benchmark Data Inc. (e.g., event reminders, system alerts, or promotional offers), please note:

  • Message frequency varies.
  • Message and data rates may apply depending on your carrier.
  • You can cancel the SMS service at any time by replying STOP. After you send the SMS message "STOP" to us, we will send you an SMS message to confirm that you have been unsubscribed.
  • If you are experiencing issues with the messaging program you can reply with the keyword HELP for more assistance.
  • As stated in Section 3, your phone number and SMS consent will never be sold, rented, or shared with third parties for marketing purposes.

8. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices or legal obligations. We will notify you of any significant changes by posting the new Privacy Policy on our website and updating the "Effective Date" at the top.

9. Contact Information

If you have any questions about this Privacy Policy or how your data is handled, please contact us at:

11907 S. 75th Ave., Palos Heights, IL 60463, United States

Email: [email protected]